6 Distractions Costing You Sales

Sales TipsWe live and work in a world full of beeping and flashing distractions. Whether it’s Facebook, email, chat, IM, Twitter, or otherwise, we’re drawn (sucked) into and distracted by it all. When selling there are many great sales techniques to implement that help build value, identify customer concerns, and close the sale. However, there are many everyday distractions that we need to manage appropriately so they don’t hurt our sales.

Think about this. How many times when talking to a client are we also doing something else? Perhaps we’re scanning a website or checking that pop up that just came over IM or email. As sales professionals, we get paid on results. To get the best results we need to be 100% focused when selling. Too many times we bring the distractions from our personal lives into our work environment. This hurts sales.

We’ve identified six common sales distractions, below. Give some thought to removing these and watch your sales increase.

1. Facebook – This is not only a time killer, but that little red alert that pops up is impossible not to open and explore. I mean who doesn’t want to know who “liked” something we did, said, or was tagged in. And for that matter, the little counter in the browser tab that calls out to us to check those little red alerts pulls us in like moths to a street light. Let’s eliminate the temptation. If Facebook isn’t leading to sales, shut it off.

2. Twitter – Twitter can be very distracting as there are even more frequent and annoying alerts. Some Twitter programs even let out a little beep when a new tweet has been posted. Another little counter is in our browser window reminding us that we’re missing important information that we have to keep up to date with, or…., or WHAT!? Nothing. Shut it off!

3. The Internet – Yes the Internet. We have so much we can access; yet, it sucks up so much of our time and distracts us from selling. We may be buying something on Amazon, researching a new car, or watching YouTube videos. We might even be scanning ESPN while talking to a customer! If it’s not helping us sell, why do it?

4. Email – Email clients like Outlook have that little pop up letting us know each and every time a new message has arrived. We better check it because it might be something important, right? Wrong! Most emails are a waste of time. Internal office emails are like a virus, spreading, cc’ing, interrupting, cluttering, and distracting. Instead of getting up and walking over to someone and settling an issue with a 30-second conversation, we’re all copied on 9 emails that do nothing for our sales. We can shut our email off. Really, it’s not hard. We can then check it at specific times during the day. This will allow us to be present and more productive on our sales calls and preparation.

5. Co-workers – Talking with our buddies rarely leads to sales, right? Right. If we need to chat, drinks after work is a good option. A quick check in and hello with co-workers is fine, and encouraged, but it often goes too far. Now, no one can spend 100% of their day doing nothing but work, but we can all put in a full day. We can plan our breaks – get up take a stretch – grab a snack, etc. We should also intentionally work together with our co-workers to be respectful of their time and avoid interrupting them. When at work, WORK!

6. Cell Phones/Texting – If our phones ring at work, or a text pops up, it’s most likely personal. Unless our personal phone is used for sales, put it away. We can check it on our break. Having it sitting on our desk is a distraction. Imagine working a big deal when a call or text comes in – it’ll pull our attention away from the task at hand. Remove the temptation. Sell more.

As professional salespeople we need to know what distracts us. We also need the discipline to manage those distractions. When we are selling we need to be focused on selling. This is not to say that we don’t need to, or want to, check in with our digital array of flashing alerts, or our co-workers for that matter. Rather, it’s important to be aware of these distractions, and remove them from our sales day, or they’ll be sure to limit our sales potential. A distraction free environment will allow for better focus and more sales.

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