What’s Your Favorite Sales Technique?

There are many sales techniques defined numerous ways. But what are the top techniques? What are the sales tips that when practiced work over and over again? We’ll get the most obvious one out of the way – “Asking For It.” If you don’t ask for it, sales will suffer, severely. DH and I continually discuss sales techniques, but we each have our favorite. We listed our below. What’s yours?

Theo: mine is passion. While not a technique per se, passion, when infused into a sales discussion can trigger the “buy feelings.” It shows the prospect that we believe in our product – that it’s worthy. It’s a value building technique. Just as importantly, having passion for our products allows us to sell with confidence. The sales representatives in an Apple store are all very passionate about what they sell – they believe their computers are superior to “anything” out there. No need to negotiate on price with that kind of quality, passion, and enthusiasm.

DH: Mine is understanding your customers needs / wants / desires. By asking questions and having an open conversation with my customers I am able to present our product in a way that makes sense to them. I might have 10 great features of my product but if half of them aren’t important to this customer then I shouldn’t bring them up in our discussions. Presenting pricing and product features in a way that matches what the customer has already explained is important to them will almost always result in a sale.

What’s your favorite technique? Shoot us a note!



  1. Stanley Rao says:

    Like the concept of buy feelings.. This was something that i was not aware off. Good concept thank you for sharing it with us.

  2. Sales Grail Team says:

    Thanks for your note Stanley!

  3. Gents,

    First time reader and I absolutely love this blog. My favorite technique is to connect with the buyer on a level outside of business first. This helps build rapport and trust. Then ask them questions about their industry/needs/etc. From there, see if there’s anyway myself, my product, or my company can be helpful. I’ll also point them to much of the content we’ve produced on our site a trust-builder and a sales tool.

    I know that’s not one but heck, there’s so many great ones out there!

    Glad I stopped by. I put you on “regular to read list.”


  4. Sales Grail Team says:


    Thanks for your comment. You bring up a great point, building trust. Without it, it’s tough (damn near impossible) to sell with any decent degree of success.

    ~ Theo

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