February 23, 2012

Selling More By Doing Nothing

Of all the sales tips and techniques, one of my favorites is to do nothing. Let me explain. As sales professionals, we push ourselves to succeed. Sales training is important to us, we read, and we’re always on the lookout to improve our edge. This is good, to a point.

There comes a time when no amount of information will move us from point A to point B. We need to chill. We need to trust that we’ve done what we can now, and that what we’re striving for will come. We may not be ready for the next level. We may not even see it yet. That’s okay. It will come.

Recently, I’ve started taking brisk walks in the woods near my office building. There are lots of reasons I do this (exercise, clear my head, get out of the office…etc), but the most important reason is to recharge. If I keep pushing, I’ll run out of juice faster than my laptop.

On these walks I “try” to focus on the present. I listen to the sound of my breath, the rustling of the leaves, the wind. I smell the air. I look at the trees and landscape and just take it in. Sometimes I just focus on the rhythmic pattern of my walking.

What am I doing? Nothing. I am just being.

How does this benefit my sales? Down time allows me to re-engage refreshed and recharged. My blood has been circulated. My muscles and joints loosened. I feel good. I’ve had some of me best calls, ideas, revelations, and moments after these times of doing nothing.

What do you think? What do you do to recharge?

~ Theo

Customer Service And “Your” Sales Reputation

So I bought my son a digital video recorder for Christmas. He was ecstatic – loved it! However, upon playback of the video, there was no sound. He was upset- really upset! We dug through the manuals. Tried all sorts of reset procedures. I checked online, read forums – nothing. Time to call India.

It’s great to get someone on the phone and the folks in India do mean well, but after three calls I was no closer to an answer. In fact, they ultimately asked me to ship it back to them, at my expense, and once they confirmed it didn’t work they would ship out a new one. After an hour on the phone I was upset – really upset!

I called the Internet company where I bought the digital recorder. I didn’t think I would get anywhere. I was wrong. A nice guy picked up the phone. He apologized for the inconvenience and politely asked if I would mind leaving the unit and any remaining packaging in a box on my front doorstep. They would send FedEx to pick it up at no cost. They offered to refund me in full or send me a new recorder. This took about 5 minutes.

Here’s what I know – I will buy anything from that Internet company. I will recommend it to my friends. I will always remember the respect and dignity in the way in which I was treated and valued.

It’s this type of customer service that needs to under-gird our sales efforts. Good customer service adds value! Bad customer service can tarnish our sales reputation.

What do you think?

~ Theo

Sales Tips: Are You Selling Price or Value?

Which is more important to a customer price or value? I asked myself this question while I was shopping for an Xbox for my kids. I stumbled across one at a chain store. The price was more than most of its competitors. I bought it. Why?

As a buyer, price is indeed important, but it’s not everything – I value “value” too. The value to me was great customer service. I was able to get my questions answered quickly and easily. This particular Xbox came with all the features I wanted (controllers, Kinnect…etc), plus two additional games. I also got to take it home right away – convenient.

Everyone wants to get a good price – some at the detriment of value. As sales professionals, we need to remind folks of the value of our products and services.

It is our job as sales people to make the connection. The connection is the bridge from price to value. By bringing value into the equation we can show why a particular price point makes sense, or side step it altogether.

So how do we build value?

There are a number of sales tips in this area, but the best way to show value is to understand your customer and how they plan on using your product or service. Tell a story. Show them by example how your product or service will help them. Then, attach a price to that value statement.

Tying value and price together will help you close more sales, at a higher selling price, to more satisfied customers.

What do you think? Tell us your sales tips!

~ DH/Theo

 

What Will Drive Your Sales Success This Year

Quick story…

Over the holidays, I played a lot of cards with relatives. I lost a lot. I was tempted to blame my losses on the luck of others – they simply got better cards. They didn’t. They just played them better.

One of my opponents (my brother) is very skilled at cards. I am not. He can count cards, identify “tells,” bluff, as well as use his skills he has developed over the years to maximize his chances at winning. He doesn’t win every hand. But he always beats me in the long run.

When it comes to sales, some of us may confuse luck with the sales skills and techniques of a true sales professional. In our frustration, we may call them lucky. They’re not. They’re skilled.

Here’s the rub – luck and skill are choices.

Are we going to do everything the same way this year as we did last year and hope we are lucky enough to get better leads? More leads? More buyers?

Or, are we going to evaluate our sales performance and figure out the areas where we could improve our sales skills?

The best sales people are always looking for ways to improve their techniques. Let’s take the new year as an opportunity to identify our weaknesses, make an actionable plan, and execute on it.

Success comes from sales training and execution. Make this year the one to get you to a new level of success. We hold the cards. Deal em!

~ By DH/Theo

 

The Secret Selling Ingredient You Lack

The best sales techniques often leave out emotion. Rather than inspiring us to buy, they raise suspicion. Rather than motivating us to make a purchase, they pressure and annoy us. In the worse case, sales techniques can backfire and irritate prospects to the point of breaking trust. What to do…?

While sales training is a vital key to sales success, tapping into your passion is more important. Your enthusiasm will infect your prospects. Notice the door-to-door salesman in the video below. He says he has a disease called “enthusiasm.”

I’d buy the product!

It’s contagious – check it out…

~ Theo

A Common Sales Technique That’s Costing “You” Money

I was walking through a retail store recently and I overheard a sales person answering a sales call. She was pleasant enough, but what surprised me was her response to a customer’s price request. She stated the price and then immediately added that there was a 10% discount that month. There are several problems with this very common sales technique. Below are a few. Feel free to add your own… [Read more...]

Sales Training – What Do We Expect?

When we think of Sales Training, what comes to mind? Is it sales seminars, training videos, or having a sales manager hover over you? There is a lot of negative press about sales training – is it worth it, does it actually do anything to increase sales? Is it worth our time and investment? Here are a few thoughts… [Read more...]

Sales Skills – How The Pros Do It

Have you ever been blown away by a great sales presentation? The kind that incorporates great sales skills and techniques? I encountered such a sales person this past weekend who practiced some key selling aspects that we sales professionals sometimes forget. [Read more...]

Sales Techniques – The Tortoise and the Hare

When we evaluate our sales techniques, do we know if we’re a tortoise or a hare? In other words, what’s our sales philosophy?  Do we rush through leads grabbing more and more hoping to get lucky with a few sales? Or, do we take every lead, evaluate it, come up with a plan, and work to sell every lead the best we can?  What sales technique is best? [Read more...]

Sales Techniques – How Important Is Response Time?

There are lots of sales techniques that talk about negotiation strategies, building value, and closing the sale. These are all important and should be incorporated into sales training activities to sharpen our sales skills. That said, the speed at which we respond to an inquiry has a dramatic impact on our close rates. Put another way, the speed at which we respond to a phone or email inquiry… [Read more...]